On Saturday, I participated in my first #InfluencerDinner with my friend Alex Booze of East Coast Contessa. Alex is arguably one of the best food and travel bloggers out there with her nearly 38K Instagram followers. She has partnered with many travel-related companies and gets some of the best engagement I’ve ever seen from a …
Friday marked the start of Great Outdoors Month! How do you plan to celebrate? Whether you’re fishing, hiking, camping, or hunting squirrels/groundhogs, there are many ways to showcase your catches or experiences on social media effectively. Here’s what President Trump said about his statement on the occasion: During Great Outdoors Month, we celebrate the unmatched …
3 Ways to Use Social Media to Promote #GreatOutdoorsMonth Read More »
I have some exciting news, everyone! I’ll be delivering remarks on social media best practices at the upcoming 2018 National Service Dog Conference put on by the Association of Service Dog Providers for Military Veterans (ASDPMV) here in Washington, D.C. The summit will take place from July 23-25, 2018. Fun fact: I previously hosted a …
I’m Presenting on Social Media Best Practices at 2018 National Service Dog Conference Read More »
If you’re a subscriber to email newsletters, you’ve probably received a barrage of updates regarding GDPR and how your data will be used going forward. Tomorrow, May 25, 2018, these new European Union (EU) rules pertaining to data collection go into effect. Some forecasters have predicted doom and gloom— and they aren’t entirely off-mark. The …
How Data Privacy-Minded Americans Can Prepare for GDPR Read More »
Are you in need of a branding specialist? Does your political campaign require media/ grassroots training or communications help? Does your nonprofit need help with recruiting Millennials and bolstering influencer marketing efforts in hunting, fishing, or shooting sports? I can help you with all of these! I specialize in a multitude of services, which you …
Need a Media Strategist? Fill Out My Survey For Potential Collaboration Opportunities Read More »
Breaking today is news that Cambridge-Analytica shutting down operations for good. This is the same firm affiliated with the Mercer family who donates heavily to Republicans. With many people up in arms about this—largely Democrats and those scapegoating Facebook as an enabler of the Trump victory in November 2016—it’s important to remember Facebook willingly gave …
Cambridge-Analytica is Dead: Here’s What Facebook Should Do Going Forward Read More »
The recent kerkuffle over Cambridge Analytica-Facebook has renewed interest in privacy concerns. The Trump-backed data mining firm allegedly collected information on 50 million Facebook users. (Yikes.) Government entities like the NSA routinely engage in spying, and it appears Big Tech companies engage in similar snooping behavior with respect to data from social media usage. That’s …
I Downloaded My Facebook Data. Here’s What I Found. Read More »
In wake of another mass shooting in this country—this time, in Parkland, Florida— social media is buzzing yet again with interesting hot takes on firearms. Decency, as it stands, is dead. Of course, some Americans—particularly media, Hollywood elites, and others keen on virtue signaling—are lecturing the populace on what measures need to be taken to …
Don’t Commit These 3 Social Media Blunders in Wake of Mass Shootings Read More »
Did you hear about the new changes coming to your News Feed on Facebook? Posts from public pages are going to take a seat back to personal posts, the largest social media platform announced on January 11th, 2018. This change will affect everyone — personal brands and businesses — equally. Those belonging to the outdoor industry …
3 Ways Outdoor Brands Can Stay Afloat with Facebook News Feed Changes Read More »
If you’re an outdoor brand on Instagram, chances are you’ve reaped the many benefits this platform affords users. This is perhaps not exclusive to the outdoor industry, but there’s a target on your back by those in anti-hunting circles eager to report, discourage, or shut down accounts who espouse the sportsmen’s lifestyle. Going into the …
3 Things Outdoor Brands on Instagram Should Be Aware of This Year Read More »