5 Effective Ways to Promote #NationalShootingSportsMonth on Social Media

Guns, Hunting, Social Media / By

Today is August 1st—the start of National Shooting Sports Month (#NationalShootingSportsMonth) ! It’s an initiative started by the National Shooting Sports Foundation (NSSF), who host and put on SHOT Show. In fact, given refocused interest to promote shooting sports and hunting, even the Department of Interior has jumped on board this initiative to get more people …

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LECTURE: Social Media Best Practices for Non-Profits

1 Comment / Social Media / By

Last Monday I had the pleasure of addressing the second annual Service Dog Provider conference hosted by the Association of Service Dog Providers for Military Veterans. (Note: I’ve previously done work for them.) I presented on social media best practices and how service dog provider organizers can enhance their online branding strategy if they haven’t …

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Book a Freshwater Fishing Trip With Debbie Hanson!

2 Comments / Fishing / By

If you’re seeking a unique freshwater experience in Southwest Florida with someone familiar and well-versed on the fishing scene there, hire my friend Debbie Hanson. Debbie is an accomplished, prolific writer and outdoor communicator. Her trips are described as the following: Freshwater Fishing Trip Options Depending on the time of year and conditions, you can …

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I Assessed 6 Influencer Marketing Tools. Here Are the Best Ones For Outdoor Companies

1 Comment / Freelance, Social Media / By

Influencer marketing is a  hot topic for marketing professionals in 2018—including those in hunting, fishing, and shooting sports. In fact, 80% of businesses said they’ll engage in influencer marketing this year. What is influencer marketing? According to AdWeek, influencer marketing “presents a glaring opportunity for brands to leverage the power of word-of-mouth at scale through …

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Leaving California Propelled Me To Launch My Media Business

1 Comment / Freelance / By

I celebrated a huge milestone on Saturday: my sixth anniversary of making the Exodus out of California. Why would a native daughter like me celebrate this? How could I betray my homeland so brashly and so rudely? How could I abandon life in the world’s supposedly fifth largest economy? As the famous Eagles song goes: …

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Hear Me on Whitetail Guru Hunting Podcast — Episode #7

Hunting / By

On June 4th, the seventh episode of the new hunting podcast Whitetail Guru Hunting with me debuted. Here’s a snippet of our conversation: In this episode we discuss:  Gabriella’s outdoor heritage: fishing from the Pacific to the Atlantic Women in the outdoors Hunting as conservation Recruiting young women into the outdoors Antiquities Act of 1906 …

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3 Ways to Use Social Media to Promote #GreatOutdoorsMonth

Fishing, Hunting, Social Media / By

Friday marked the start of Great Outdoors Month! How do you plan to celebrate? Whether you’re fishing, hiking, camping, or hunting squirrels/groundhogs, there are many ways to showcase your catches or experiences on social media effectively. Here’s what President Trump said about his statement on the occasion: During Great Outdoors Month, we celebrate the unmatched …

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