An Interview with Jenn Callahan, POMA Marketing + Business Director

In Episode 287 of District of Conservation, Gabriella interviews Jenn Callahan—the new Director of Business Development and Marketing at Professional Outdoor Media Association. Tune in!

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Learn more about Jenn Callahan:

Jenn Callahan
Director of Business Development and Marketing
Louisville, Kentucky

Jenn Callahan has over 20 years of experience in marketing and business development. As an entrepreneur, she was successful in advancing a business in the warranty insurance industry, which was ultimately acquired by a global company, American International Group (AIG). As an executive at AIG, she worked with Fortune 100 companies such as Apple, Google, Amazon, Walmart, Bass Pro, Ford, Best Buy, and many other major retailers and manufacturers. After a total of 18 years in the warranty/insurance space, Jenn’s drive for new challenges and passion for both the startup culture and the outdoors lead her to leave the corporate world and work with startup GoWild as their Chief Marketing Officer. She then founded her own company, Live Fire, to provide fractional CMO services and a range of marketing solutions to even more companies. Through Live Fire, her work has had a track record of success in providing marketing, branding, website development, event support, PR, digital marketing, social media, and other creative service solutions to a number of nonprofits and startups/small businesses. With a range of experience working with small to major brands to global companies – Jenn brings a unique perspective to POMA and its goals to build and execute strategies for the organization to grow. jenn@professionaloutdoormedia.org