In my latest Friday Townhall column, I profile the GoWild App and what’s trending in tech and the Great Outdoors.
A few years ago, I was a beta tester for a new phone application marrying social media with the Great Outdoors.
Naturally, I was intrigued.
There were few social media platforms catering to fishing and hunting interests at the time. Nobody appeared to have the market cornered. And this company, even in its infancy, had an ambitious goal to take it by storm.
That company is Louisville, Kentucky-based GoWild—an outdoor start-up guaranteed to pique one’s interest.
Why The App is Catching Fire
Against many competitors in the space, GoWild has effectively navigated the digital wilderness—especially as content becomes more politically divisive and concerns about censorship arise.
The company was co-founded by CEO Brad Luttrell, Donovan Sears, Zack Grimes and Chris Gleim. An Apple version debuted in September 2017. An Android version shortly followed.
Brad told me GoWild has a rightful place in the social media ecosystem since Silicon Valley largely misunderstands the hook and bullet crowd.
“GoWild is a social media platform built for outdoor enthusiasts, by outdoor enthusiasts,” Luttrell said. “We’re focused on an audience that Silicon Valley has proven to misunderstand. With our platform, outdoorsmen and women can freely share hunting, fishing and outdoor content, discuss and browse gear, save trophies and more.”
He noted the outdoor industry, like other traditional industries, was reluctant to embrace digital tools but they’ve come around to embracing apps like his.