While things weren’t looking promising for hunting in the 2016 National Survey of Fishing, Hunting, and Wildlife-Associated Recreation, the same report revealed fishing recruitment efforts were enjoying far more success. From 2011 to 2016, fishing participation grew from 33.1 million anglers to 35.8 million in 2016—an eight percent increase. Total angler expenditures also rose 2 percent, from $45 billion to $46.1 billion, during this time.
It’s hard to deny fishing is one of the most popular outdoor activities in existence. Social media users actively post and brag about their fishing catches on social media platforms. On Instagram, for instance, the fishing hashtag has been used over 25 million times.
Although the fishing industry’s future is very promising, could it use a boost from social media platforms? Indeed, technology can certainly help to bring more anglers into the fold.
Meet the Fishbrain App— created by the world’s most popular sportfishing mobile-app and social media company in Stockholm, Sweden.
Continue reading at Sporting Classics Daily.
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