2017 was a good year for client work for my business. I serviced dozens of clients this past year, with many projects leading to immense success and growth for the parties involved.
Here’s a snapshot into some of my favorite client work from the past year:
Back in January, I served as host of “March for Life TV” for the annual March for Life event in Washington, D.C. With my involvement, here’s what the organization witnessed:
- The #WhyWeMarch hashtag received over 2.13 million impressions on Twitter
- The #MarchforLife hashtag received approximately 27 million impressions on Twitter
- The March for Life was discussed by over 1 million people across Facebook
- I hosted 11 Facebook Live broadcasts that accrued over 875,000 views
Notable highlights from event:
- Over half a million people attended the 44th annual March for Life
- M4L saw the largest amount of online engagement in their 44 years of operation
- Vice President Mike Pence—first VP ever to speak at M4L—gave keynote address
- All major TV outlets and news publications were present to cover the event
WILLES LEE FOR NRA BOARD OF DIRECTORS
From mid-March-mid-April, I was enlisted to help now-National Rifle Association Board Member Willes Lee with Twitter and Instagram outreach for his bid for the board of directors. He hadn’t established any presence on either accounts, and was looking for assistance to bolster his online campaign.
As a result of my involvement, Mr. Lee won his contest. Here’s a breakdown of my involvement:
- Create campaign brand specific hashtags —#WillesLeeForNRABoard and #WillesLee ,#NRABoard and #NRABoardOfDirector—to increase reach
- Grew social media accounts from 0 starting followers
- Helped Mr. Lee garner over 33,000 Twitter impressions in time frame of work
CONCERNED WOMEN FOR AMERICA LEADERSHIP CONFERENCE
I delivered a lecture at CWA’s Leadership Conference in September about effective use of Facebook. I addressed over 100 attendees present. Here’s a rundown of my presentation:
- Dispensed tips for social media best practices on Facebook for CWA’s state chapter leaders
- Discussed how to overcome Facebook’s algorithm to have pages stand out
- Offered tips on curating and creating Facebook content
- Emphasized the importance of native and live video clips
- Participated in Q& A
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From September 1st-October 31st, 2017, I worked with St. Polycarp Publishing House to assist them with Public Relations and Online Branding services. With my assistance, this start-up implemented new digital tools into its strategy. Here’s how my involvement assisted the company:
- I developed a media list for the client to use for future use
- Connected client with influencers and media folks in Christian, conservative circles
- I edited and issues out press releases to those in SPPH’s media listserve
- During this three-month period, SPPH’s Facebook page grew by 64%
- Client incorporated social media dashboard and live broadcasting services into branding efforts
From mid-October to December 2, 2017, I worked with Semper K9 Assistance Dogs to offer help with public relations and event planning for their 2nd annual Charity Upland Bird Hunt. Here’s what I assisted with:
- Helped scout for hunt preserve locations
- Researched media leads locally in Virginia
- Assisted in recruitment for hunt participants online and offline
- Promoted event across social media and to personal network
- Connected the organization with partners for the hunt
- Supplied photography services during the event
- Filmed event and produced an overview video
INAUGURAL “YOUR STATE SEAT ISN’T SAFE” TRAINING
After noticing the lack of branding from Virginia lawmakers who lost their majority in the House of Delegates this past November, I was compelled to finally announce two specialized trainings geared towards them.
West Virginia Delegate Marshall Wilson and his campaign approached me for a training scheduled for December 16th and here’s how it went down:
- I organized and prepared for the training before the scheduled date
- I coordinated closely with Wilson’s campaign on event registration, location, and social media promotion
- I created and lectured on five lectures — with two breaks — lasting about six hours
- I held an extensive Q&A portion at the end of the training
- I created a post-training survey for participants to fill out with their suggestions
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