Lecture: Building Your Political Non-Profit’s Social Media Strategy

On Tuesday evening, I gave a talk at my former workplace Leadership Institute for their Digital Communications Workshop on Social Media. I discussed how right-leaning political nonprofits can build up their social media strategy with more ease. Here was the gist of my lecture:

Building Your Strategy

A. Walk through a step-by-step process to build out your strategies, tactics, and goals for your social media presence. You’ll learn:

•   how to connect your social media goals to your organization’s goals;
•   how to select your social media platforms based on your target audience; and
•   how to get buy-in for social media across your organization.

Here are a few points I discussed:

Have a clear and concise plan of action for your social media strategy; create a content or social media calendar to jumpstart your organization’s strategy. 

Following the trends on social media usage: which platforms have the highest level of participation? I cited Social Media Examiner’s 2017 Annual Report and a November 2016 Pew Research Center poll during my lecture to help attendees narrow down their choices. 

 Use video–native or Live broadcast–across any social media platform. 

It’s not enough to have a social media presence; it’s imperative to invest time into strategy to get a return on investment (ROI) for your efforts. Successful branding doesn’t come overnight–it requires diligence, a consistent plan on content creation and curation, and collaborative effort from your company team or digital specialists.

If you’d like a copy of my presentation, I’d be happy to email you a copy for reference–especially if you’d like to hire me to present to your organization, business, or conference. 

To see how I can help you beef up your social media strategy, check out some recent case studies I’ve compiled. Want to hire me to lecture at your next training, conference, or on-campus? Contact me here.

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