gabriella@gabriellahoffman.com

St. Polycarp Publishing House: Branding

Project Description

St. Polycarp Publishing House approached me in May 2017 after citing a need for media relations and social media for their brand. The start-up publishing company just rebranded its logo and was looking to get more exposure for their young brand. From July-September 2017, I worked with the company to help their branding efforts. 

The strategy: Employ rigorous media outreach and targeted social media strategy to help company grow online presence

My responsibilities included:

  • Helping SPPH brand effectively on Facebook
  • Getting SPPH on regular posting schedule using a content/social media calendar
  • Researching press outlets and potential partner organizations for SPPH to connect with
  • Drafting and sending out press releases on behalf of company to Christian and/or conservative media outlets
  • Consulting SPPH founder on social media best practices when requested
  • Coaching SPPH on proper and effective use of free Facebook Live broadcasts
  • Suggesting free software for founder to create and design company-specific social media graphics

I. Press Relations 

From July-September 2017, I worked with SPPH to establish press contacts in targeted media markets–specifically Christian and/or conservative media outlets. SPPH now has these resources and contacts for future use.

II. Social Media

To supplement public relations efforts, I helped SPPH execute a social media strategy to grow the company’s respective accounts. We specifically focused on growing Facebook and helping SPPH establish an Instagram account:

  • From July-September 2017, SPPH’s page grew 64% in followers during this three month period.
  • During these last three months, SPPH hosted 5 Facebook Live broadcasts
  • SPPH incorporated a social media strategy to circulate curated and created content to grow page
  • I assisted SPPH with developing its voice on social media by honing its theme

 

Project Details